Ecommerce Consulting

Shopping Cart

Evaluating your shopping cart process can increase conversions through identifying areas where your customers are having trouble navigating from purchase consideration to checkout. Using analytics and path analysis, I can determine dropout and cart abandonment at each stage of your cart and create an overall better user experience. This is low hanging fruit for most companies with a ecommerce engine.

Web Analytics

Having visibility to how your site is performing is key. Whether you have Omniture, Webtrends, or just install Google Analytics, I can sift through the data and tell you what to watch. More sales, traffic, or any other key metric is tough to determine without it. It is a fundamental to any internet shop.

Customers

Who are your customers and how can you get them to visit and buy more often? Customer loyalty is a mix of customer service, offering, contact strategy, and branding.

Products

Are you putting your best product forward? Are you in-line with market pricing? How does the product look? How can you get rid of old or excess product? What about bad reviews of a product or a customer service issue like bad manufacturing? I will take a look at your product offering and make sure this isn't the reason your business isn't achieving growth online.

Merchandising

Categorizing your product correctly and creating demand through promotions and sales events will be important in increasing online sales. Looking at what products are most purchased with another, and what products are best for you to up-sell are keys to boosting average order value.

Drop Ship

Do you run an online business that uses a drop shop model? Working with wholesalers and manufacturers for fulfillment has advantages and disadvantages. Learn how to streamline order and billing and get the most out of this relationship.

Payments

What is the best method for taking credit card payments online? From setting up the merchant and integrating the gateway to looking a new payment methods like Bill Me Later, Paypal, and Google Checkout. What is best for your business and the bottom line?