Search Engine Marketing - SEO

Keyword Research

I can help you determine what your high-worth terms are in your vertical and create a short list of targeted terms. It is not always the "president's search" (meaning the term the president of your company wants to have at #1 - often a vanity term) that will lead to sales.

Keyword Bidding

Bidding on the right terms for your product or service can be a cost effective way to drive traffic and sales. Bidding on the wrong terms can be a big waste of money. Learn more about Google Quality score, Ad Positioning, Pre-Qualification, Day Parting, and other strategies to make the most of your search marketing budget.

Linking

While there is no silver bullet for improving ranking, linking is a proven method of helping produce results. There are free links and there are paid links. A good linking strategy can move you up the ranking faster but can be costly to link to sites with a high page rank.

Content

Optimizing copy for SEO is key to your site showing up for the keyterms you are trying to position. Are you headings singular and focused on one or two terms? Does your copy support the headings? What is your keyword density? Are you trying to jam too many keywords into your pages?

Vendors

I have worked with many of the top vendors and can advise you on on seo vendor selection. What methods they employ to gain rankings is important to your long term website rankings.

SEO Myths

I stay current on the latest beat Google methods and can let you know what it will actually take to achieve rankings. There are proven methods and they take months.