Usability Testing & User Experience

User Surveys

What to know more about your users and customers? Ask them. Soliciting users provides quick data that can help you set direction and make decisions.

MultiVariate Testing

Spending a lot of money on Google Adwords but not getting the conversions? Time to test your landing pages and see how effective they are at converting. A/B split tests and MV recipes allow you to test multiple versions of a page at once and go with the best performing design.

Focus Groups

Often it is helpful to get first person feedback from your demographic before you launch. Setup a in-person or over the web focus group to expose designs, marketing positioning, advertising, and more to your potential audience so you can gauge their reaction.

Usability Labs

Creating the interface in a bubble sometimes leads to customer confusion and low conversions. Observing users using your interface can help reveal potential navigation and layout issues. Sometimes the most obvious problems are tough to spot on your own site.